2017 - Marketing & Events Manager (Oakland)

Location: Oakland, CA
Date Posted: 08-18-2017
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Partner Organization: College Track

Fellowship Role: Marketing & Events Manager (Oakland)

Organization Overview:
College Track is a national college completion program that empowers students from underserved communities to graduate from college. From the summer before 9th grade through college graduation, our 10-year program removes the barriers that prevent students from earning their college degree by providing them with comprehensive academic support, leadership training, financial and college advising, and scholarships. We teach them the skills necessary to succeed in college and beyond. In four years, a College Track student receives support equivalent to one extra year of high school.
College Track started in 1997 with a cohort of 27 students in East Palo Alto. Today, we serve over 2,400 high school and college students in East Palo Alto, Oakland, San Francisco, New Orleans, Colorado, Los Angeles, and Sacramento. In 10 years, we will serve over 10,000 students and increase our number of college graduates tenfold. Over our 17-year history, 93% of our high school seniors have been accepted to four-year colleges and our college graduation rate is 2.5 times the national average for low-income students.
To learn more, please visit www.collegetrack.org

ProInspire Fellow Role Overview
College Track seeks a strategic and creative Marketing & Events Manager who is both compassionate and fearless about empowering students from underserved communities to graduate from college. The Marketing & Events Manager is responsible for the successful planning and execution of marketing projects related to branding, digital marketing, development/fundraising, and events to drive brand awareness, revenue, and engagement. This position will report to the Director of Marketing & Alumni Strategy.

Key Roles and Responsibilities:
Primary Responsibilities
  • Primary Responsibilities Include:
  • Under the guidance of the Director of Marketing & Alumni Strategy, implement marketing strategies to build brand awareness and support fundraising and revenue goals
  • Oversee the creation and execution of marketing materials for both national and regional fundraising and events
  • Ensure College Track’s identity is consistent across all mediums through effective messaging, knowledge sharing, and enforcement of branding standards
  • Develop a framework for launching national and regional events with detailed project timelines, roles and responsibilities, logistics, program structures, and marketing guidelines
  • Support regional sites with the execution of events; lead planning and debrief meetings, make vendor, marketing and event structure recommendations, and occasionally support with logistics
  • Manage an organization-wide events calendar and communicate details with key stakeholders including the National Leadership Team, Strategy Team, and program staff
  • Collaborate with Director of Marketing & Alumni Strategy to develop and implement digital marketing strategies that drive user engagement and increase online fundraising including SEO, PPC, fundraising platform, social media, and email campaigns
  • Manage and execute website updates, email campaigns, social media posts, and editorial calendar
  •  Measure, track, and optimize the effectiveness of online marketing, creative, social media, and campaign performance
  • Develop and manage relationships with external partners, including advertising agencies, graphic designers, copy writers, and printers
  • Help provide creative direction for photo shoots and video filming
  • Manage effective and efficient distribution of regional marketing materials and maintain digital archives of marketing assets 
First and foremost, the Marketing and Events Manager must embrace the College Track vision of transforming low-income communities into places where college readiness and college graduation are the norms. Additionally, candidates must possess the following qualifications:
  • Minimum 3 years of experience managing marketing projects, the creative process, and events in a non-profit, consumer products or services industry
  • Demonstrated ability to achieve business objectives and strong analytical skills
  • Exceptional project management and writing skills; digital marketing and social media experience preferred
  • Experience identifying and directing internal and external creative resources: advertising, creative, and public relations agencies
  • Exceptional attention to detail
  • Strong interpersonal and process management skills; ability to set appropriate priorities, meet deadlines, manage multiple projects and relationships simultaneously
  • Demonstrated creative vision, critical thinking, and problem solving skills
  • Budget management experience and aptitude
  • Intermediate experience with Adobe Photoshop, Illustrator, and InDesign
  • Flexibility and adaptability; a true team player
  • Undergraduate degree required and advanced degree preferred
Compensation & Benefits
College Track offers a competitive salary based on the organization’s compensation philosophy, which is grounded in market data. We also offer comprehensive health & welfare benefits and top of the market paid time off.
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