2017 - Senior SEM/PPC & SEO Manager

Location: Washington, DC
Date Posted: 07-24-2017

Partner Organization:
Beaconfire Red

Fellowship Role:  Senior SEM/PPC & SEO Manager

Organization Overview:
We help nonprofit and social enterprise organizations that serve good causes accomplish great things using digital technology. We design, build and promote websites and online campaigns that make people care and act.

Our clients include leading organizations such as the Truth Initiative, Ocean Conservancy, Habitat for Humanity, Working America and Human Rights Watch.

Beaconfire RED is a small, privately-held company made up of curious and creative people who want to serve the nonprofit community using technology in new and interesting ways, and live fulfilled personal lives while we do it. And, if you ask our staff what they like best about working at Beaconfire RED, they'll tell you it's the people they work with! Go ahead, ask...

Why we partner with this organization:
Beaconfire RED works exclusively with nonprofits, associations and social enterprises to transform and grow their brands to have greater impact. Our vision is that every nonprofit, association and social enterprise will be empowered by digital strategies and technologies to make real and positive change in the world.

ProInspire Fellow Role Overview:
Beaconfire RED, a Washington DC-based digital agency, is currently looking for a SEM/PPC & SEO Manager to help us develop and implement organic search and paid media campaigns that generate revenue, leads, and engagement for our nonprofit clients. 
We are looking for an experienced PPC and SEO marketer who will:
  • Strategize, implement, and oversee paid media and organic search campaigns that increase conversions, revenue, and engagement metrics for our mission-driven clients.
  • Support and optimize paid search and SEO campaigns. This includes creative development, ad or web optimization, advertising budget oversight, and reporting. 
  • Serve as the main point of contact for SEO and SEM workstreams on large, omni-channel digital marketing campaigns. Collaborate closely with each clients’ Account Director.
  • Be a leader in search and SEO by:
    • Helping BF RED’s Account teams maintain high client satisfaction
    • Providing the sales team input on proposals
    • Coaching other BF RED team members in SEO and search best practices.
Key Roles and Responsibilities:
This position requires:
  • Proven success in increasing website traffic, revenue, and conversions through the implementation of paid and organic search campaigns.
  • Experience in providing strategy, budgeting, implementation, and optimization services on integrated digital paid media and organic search campaigns.
We are looking for someone with experience:
  • Conducting keyword research
  • Executing content marketing and link building campaigns
  • Writing ad copy and meta content to achieve click-through-rate optimization
  • Analyzing data to create website analyses and landing page optimization recommendations
  • Diagnosing and resolving technical SEO problems: 404 errors, 302 redirects, duplicate content issues, broken links, slow sitespeed, etc.
  • Working in SEM platforms including: Google AdWords, Google Ad Grants, Bing AdCenter, Facebook, Twitter. DSP experience (i.e. Doubleclick) a bonus.
  • Working in SEO tools including: Google and Bing Webmaster Tools, SpyFu, SEMrush, Moz Pro, and Screaming Frog.
The ideal candidate will have: 
  • 3-5+ years of hands-on SEO and SEM experience. 
  • Knowledge of ecommerce display advertising strategies and tactics
  • Strong communication skills, and high attention to detail
  • Advanced Microsoft Excel skills 
  • Google AdWords Certification
  • Experience with the Google Ad Grants program. Bonus points if you have experience with nonprofit marketing and fundraising strategies.
  • Ability to understand HTML, CSS, JavaScript, and RegEx code.*

*This isn’t a developer position, but we do need a tech-savvy individual who brings an advanced understanding of how different coding and design approaches impact digital marketing campaigns.
Other good things to know about this opportunity:
  • This position is full time at our Washington DC Metro Area office. 
  • This position requires occasional travel throughout the US, primarily in the northeastern corridor.
  • Candidates must be legally able to work in the United States and maintain proper work authorization throughout employment with Beaconfire RED.
  • Candidates must be able to meet the physical requirements of the job presented in a typical office environment.
  • Beaconfire RED offers a competitive salary commensurate with experience and excellent benefits. 
  • Beaconfire RED is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, veteran status, disability or any other characteristic protected by state, federal, or local law.
Benefits, Rewards & Perks at Beaconfire RED
  • The people. We are friendly, smart, curious and focused on using technology for clients who are making a positive difference in the world.
  • Competitive salaries + Profit Sharing + "Torchies" quarterly bonus program
  • Work-life balance (really!) + Casual work environment
  • Platinum & Silver-level Health insurance plans - Medical, Dental & Vision
  • 401k and company match
  • Culture of Learning: Your own annual training budget, Friday Square tables and more
  • Monthly staff events
  • Onsite gym
  • You're working on projects for clients who are making a positive difference in the world. 
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